The High Order Bit

So, with the Christmas holidays around the corner, family has been at the front of my mind. Mutant Media’s holiday gifts have been received by many, and thanks abound. Clients typically get the highlights, but we often send along something of appreciation for friends of the business and partners. A comment in response to such a gift has me feeling really thankful.

It attested to one of our goals as founders – treat people with respect, treat them like we’d like to be treated and build lasting relationships. Why is that so hard for companies to get? JetBlue had it and seems to have lost it. Virgin America seems to have grabbed a taste for it – let’s hope they keep it. But it seems hard for companies to keep building relationships with people that matter. The shortcut to profit and money always seem to get in the way – and I certainly have empathy for those who skip the relationship part – or at least make large compromises in that effort, but it is indeed short-sighted. When you treat customers and clients right 99% of the time, they’ll be more forgiving of mistakes in judgment, true? Anyway, a huge holiday ‘Cheers’ to our clients at MM – we’re proud of the work we do for you, proud to have such great clients, and hope we all continue accelerating innovation.